"Set your life on fire, seek those who fan your flames."
About
I solve complex problems for businesses ready to move. I use AI tools to work across disciplines—building systems, automating workflows, and turning ambiguous problems into working solutions.
My background spans growth, product, operations, and analytics. What ties it together: designing infrastructure that learns fast and compounds results. AI accelerates all of it.
I work best with fast-moving teams that are relentlessly ambitious. The right push at the right time changes trajectories. I try to be that push.
What I do
I build AI solutions around how your business actually works.
AI is only useful if it fits the way your business actually operates. I start by understanding how you work, where the friction is, and what the growth constraints look like. Then I build something specific that moves things along.
My background is in startups: building growth systems, shipping products, and working with founders from pre-revenue through to scale. I bring that same approach to AI implementation.
1-4 week engagements. You get working systems, not recommendations.
Curious what I'd fix first? Run an instant Growth Audit here.
Experience
Leading growth at Mobble, including building the systems, feedback loops, and experiments that turn product usage into revenue. I focus on understanding what drives activation, conversion, and retention, then building infrastructure to improve it continuously.
▶ Key elements
▶ CEO testimonial
"Simon is a rare breed of growth leader who operates like a CEO—he just gets it. We originally brought him in to transform operations, but quickly realised his skills were best used identifying the levers for impactful growth. He immediately changed how we see our own business, bringing a level of professionalism, energy, and big-picture thinking that helped us look beyond our restricted view of where Mobble fits into the world.
Before Simon, we had a significant gap in our attribution and KPI visibility. We knew we were growing, but the 'why' was unclear. Simon didn't just suggest a tool—he built the entire end-to-end reporting engine himself, moving from an unclear problem to a working solution with speed.
He is truly AI-native, using modern tools to do the work of an entire department, but it's his judgment on what to build that sets him apart. From reinventing our Enterprise strategy to managing complex paid channels and SEO, he owned the range. Any high-growth company would be lucky to have him as an architect of their success."
I lead MAP's founder coaching and curriculum strategy, working directly with early-stage startups while designing the systems that develop founders into effective operators. The role sits at the intersection of hands-on mentorship and program design: coaching founders through weekly sessions, while building the accountability frameworks, learning content, and EIR structures that make MAP's model work.
▶ Key elements
▶ Founder testimonials
"Simon deeply cares about the startups he coaches. He knows when to ask the right questions and how to get you thinking differently to overcome your barriers for growth."
"Simon's guidance has been invaluable in helping me sharpen my product thinking and understand product-led growth. His mentorship shaped the way I approach building and growing our product from the ground up."
"Simon's calm, constructive approach and ability to guide without simply handing over solutions was incredibly impactful. Simon has a unique way of encouraging founders to think critically and creatively."
Built RefLIVE from a side project into a global sports technology platform as a non-technical founder. Started with a smartwatch app for match officials, then evolved into enterprise SaaS for sporting organisations.
▶ Key elements
▶ Highlights
I invest in early-stage companies alongside operators and founders I trust.
▶ Syndicates
M8 Ventures 
Euphemia Syndicate 
Co Ventures 
Airtree Explorers ▶ Investments
How I Think
Radical personal accountability—introspection over assigning blame.
Hard decisions require trade-offs—you have to give up something to get something.
I create systems and processes to simplify my life and free up time for creative exploration.
I constantly search for the non-obvious details behind the complexity of successful teams, projects, and businesses.
Not everything needs an opinion—there is nuance in most topics.
Outside Work
Before all this, I played soccer semi-professionally, worked in accounting and finance, and attended college on a soccer scholarship. After founding RefLIVE, I briefly lived in Chicago and San Francisco—two of my favourite cities in the world.
In my spare time, you'll find me with my wife and two daughters, staying fit, reading books and long-form articles, and watching movies and sitcoms.